MOWS Macallan Masterclass
CLIENT
Edrington Americas
VERTICAL
Live Event, Digital, Photography
LOCATION
Los Angeles
CREATIVE
DESIGN
PRODUCTION
PHOTOGRAPHY
DIGITAL PRODUCTION
POST-PRODUCTION
The Duty Free Store teamed up with Masters of Wine & Spirits and The Macallan to host the first ever US-based masterclass event of its kind. The Macallan Masterclass was a combination of delight and education as Brand Ambassadors guided a VIP audience through the notes and nuances that set The Macallan apart.
Leading creative, design, and event production, BL Projects transformed the Library of NeueHouse Hollywood into a captivating and immersive experience that seamlessly blended art and innovation. To ensure the experience lived beyond the evening event, video and photo crew were also scoped to create a compelling recap of the event as well as future asset library.