Camp Arrowhead

Tasked to create a space reminiscent of camping near a natural spring, combined with old school nostalgia, Camp Arrowhead unlocked festival goers' inner child by featuring recognizable camping props and product of Arrowhead.

Using organic materials, natural elements, and bursts of brand colors, the design was inspired by the nostalgia of summer camp that welcomed festivalgoers with a charming reminder of the past.